Research: Consumers Prefer The Phone For Rx Reminders

Pharmacy managers at health plans and pharmacy benefit management firms (PBMs) want members to take the medications their doctors prescribe to combat otherwise expensive diseases. And pharmaceutical marketers want consumers to take their prescription drugs, period. That's why it makes sense to remind patients to refill and take their medication. How do consumers most prefer getting these reminders? Via phone. Firms should consider working with vendors like Eliza, PAR3 and Silverlink that have experience in automating outbound calls in healthcare.

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